What are backlinks?

The fundamental building blocks of any SEO project are backlinks - they are the most important way to increase your ranking in Search Engines.

What is a backlink?

A backlink is any hyperlink received from another website or webpage. For example, if you have a website, and someone links to your website from their website, you gain a backlink.

Why is this important?

For Search Engine Optimisation (SEO) this is extremely important because Search Engines view your website ranking by the number of  valuable high quality backlinks you have.  Alongside this, creating articles, blogs and more adds to your ranking since it increases the number of backlinks you have.

So what does 'valuable high quality backlink' mean? Your website is ranked in Google according to how popular it is. When you gain a backlink, if the website that linked to you is ranked higher in popularity then your ranking will go higher - this is considered a valuable high quality backlink.

We work hard to find you relevant backlinks in your field, or websites that are ranked higher than your website which will increase your website ranking.

How do you get backlinks?

There are a number of ways to create backlinks for your website:

• Reciprocal Links - These are gained through Link Exchanges or through contacting website owners.
• One Way Links - These are gained through Blogs, Forums, and Directories
• Comments - Through commenting on Blogs, Forums and Articles

Incorrect Methods

Many SEO companies will claim to increase your website backlinks, and offer you thousands of backlinks to increase your ranking. Whilst in theory this works, in practice it results in getting your website flagged up in Search Engines as a "bad site". This affects your ranking and results in your website being banned.

The most effective way of gathering backlinks is through a natural process of SEO, so that Search Engines know your ranking is increasing naturally and your website will keep increasing until it reaches Page 1 of Google.

Contact us now to discuss your SEO project on 01132494384.

Contact us now to start your next SEO project!